McDonald’s is to trial wireless charging in its outletsas part of wider efforts to drive footfall and better serve customers.
The fast food chain has signed a deal with Qi charging firm Aircharge to install 600 charging mats in an extended pilot after consumers reported queues as long as half an hour for access to power in early in-store trials.
Speaking at CES, an Aircharge spokesman said: “The Aircharge charging spots were specially designed to be water resistant and easy to wipe clean – perfect for a public environment like a restaurant.
“And because they’re using Qi, many consumers already have devices that are ready to charge. There are already more than 70 Qi-enable smartphones on the market.”
The chargers will be mounted on McDonald’s tables for customers to use at their discretion.
Last June Starbucks trialled wireless charging mats - from Duracell – in the San Francisco area in a similar scheme to attract mobile users to stores.