Condé Nast Britain has snapped up the former global head of video at Vice-owned i-D magazine, Danielle Bennison-Brown, as it looks to ramp up its video content activity.
Bennison-Brown, who joins the magazine group in the newly created role of director of video content, will be working with Condé Nast brands to create a compelling schedule of programming for a combination of digital platforms.
In addition to her remit for Condé Nast Britain, the role will also span key Condé Nast International markets.
“Condé Nast has long understood the value of creating truly premium editorial,” said Bennison-Brown.
“With some of the world’s most respected media brands, Condé Nast is perfectly positioned to make an equally meaningful impact in video. It’s an incredible opportunity and I couldn’t be more excited to join the team.”
Bennison-Brown was previously global head of video for i-D magazine where she launched its video offering.