Rob Schwartz, TBWA’s global creative president, has adopted the role of chief executive for the firm, where he will take up responsibility for all New York operations.
The Omnicom agency will see Robert Harwood-Matthews, president of TBWA\Chiat\Day New York since 2012, leave the company.
Troy Ruhanen, president and chief executive of TBWA worldwide, said: “Over the last 16 years, Rob has built tremendous trust both at the client level and internally at TBWA because he listens, acts and most importantly, doesn't wait to be asked.
“He doesn't rely on relationships; he builds them through his energy and dedication to our clients, our culture, our people and our product. That's why Rob Schwartz is the right leader for New York.”
During his time at TBWA, Schwartz worked in a leadership capacity with global clients including Nissan, McDonald's, GSK, PepsiCo and Johnson & Johnson.