Rapp promotes creative director Adrian Whatman to the board in recognition of the 'increasing importance of design'
Rapp has announced that Adrian Whatman, creative director (design) has been promoted to the board of the creative agency.
Whatman, who joined Rapp from Elvis in 2007, was promoted from the role of design director to creative director in May of last year.
Of the appointment, executive creative director of Rapp, Jason Andrews, said: “Adrian’s well-deserved promotion to the board reflects the increasing importance of design in the progressive creative work we’re producing at Rapp. In today’s multi-platform world, design discipline is integral to the entire experience, not just the final execution. Adrian has the vision and knowledge to help us grow into completely new areas.”
Whatman added: “Traditionally, design was seen as a service to other creative functions within agencies. We’re acknowledging that it now sits at the centre of the creative process as an integral part of conceptual and strategic development.”
During the past seven years, Whatman has expanded Rapp’s design studio into areas including Motion Graphics, UX, 3D design and digital best practice. Whatman has also spearheaded initiatives such as Rapp’s Design Fusion workshops and the global Rapp Design Network.
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