RAPP Adrian Whatman Creativity

Rapp promotes creative director Adrian Whatman to the board in recognition of the 'increasing importance of design'

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By Gillian West | Social media manager

January 7, 2015 | 2 min read

Rapp has announced that Adrian Whatman, creative director (design) has been promoted to the board of the creative agency.

Whatman, who joined Rapp from Elvis in 2007, was promoted from the role of design director to creative director in May of last year.

Of the appointment, executive creative director of Rapp, Jason Andrews, said: “Adrian’s well-deserved promotion to the board reflects the increasing importance of design in the progressive creative work we’re producing at Rapp. In today’s multi-platform world, design discipline is integral to the entire experience, not just the final execution. Adrian has the vision and knowledge to help us grow into completely new areas.”

Whatman added: “Traditionally, design was seen as a service to other creative functions within agencies. We’re acknowledging that it now sits at the centre of the creative process as an integral part of conceptual and strategic development.”

During the past seven years, Whatman has expanded Rapp’s design studio into areas including Motion Graphics, UX, 3D design and digital best practice. Whatman has also spearheaded initiatives such as Rapp’s Design Fusion workshops and the global Rapp Design Network.

RAPP Adrian Whatman Creativity

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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

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