Virgin Media appoints Kerris Bright to CMO as marketing department expands

Virgin Media has appointed Kerris Bright as chief marketing officer to lead an expanded marketing department with a remit which now adds data, insight and analytics to brand management and customer marketing.

Previously, Bright held a number of senior marketing roles at companies including Unilever, AkzoNobel and British Airways, where she led the airline’s 'To Fly: To Serve' brand campaign.

Bright commented on her appointment: “The best companies always find a way to combine science or technological know-how with a genuine human touch, which is why this role excited me. Virgin Media provides the best products and service and has an unrivalled brand that makes this a compelling opportunity.”

Virgin Media’s director of brand and marketing, Richard Larcombe remains in post and will report to Kerris Bright.

Bright is set to join the company on 19 January reporting to chief operating officer Dana Strong.

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