Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Lorraine Kelly designs debut fashion range for JD Williams

Online and catalogue fashion retailer JD Williams has had its latest collection designed by brand ambassador Lorraine Kelly.

The TV presenter's first design collection and her ‘Lorraine Loves’ edit, both specifically targeted at females aged 50 years old and over, will form part of JD Williams’ spring collection, and will retail from £29 to £79.

Linda Quinn, buying director at JD Williams commented: “This season Lorraine and the design team incorporated a number of key trends in the collection, including Citrus Flash for bold colour statements, Modern Graphic using geometric and abstract patterns, and Brighter Days showcasing floral prints and summery hues.

"Our frame of reference was inspired by the catwalk, but with adaptations specific to the mature figure ensuring our lady is not forfeiting style or comfort.”

The retailer launched its first TV ad starring Kelly last September as it looked to highlight a shift in price and product line.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis