Karen Gray returns to Homebase as director of brand and marketing

Karen Gray has returned to Homebase as director of brand and marketing following a five year stint at Dixons Carphone.

Before moving to Dixons Carphone – where she was head of insight, brand and customer strategy – Gray served at sister Home Retail Group brand, Argos as retail design and customer strategy manager.

Prior to that she spent seven years as brand communications manager for Homebase.

She reports to marketing director Jo Kenrick and will be responsible for all aspects of brand strategy, brand communications, loyalty, store communications and marketing planning.

Kenrick said the appointment comes as Homebase begins the process of reshaping its business for a “digital future”.

“Karen will be at the heart of those changes. Her expertise and energy make her an excellent fit for the business as she joins an already great team,” she added.

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