House of Fraser posts record Christmas revenues

House of Fraser has enjoyed a very merry Christmas courtesy of its latest trading update, which showed an eight per cent rise in like-for-like sales in the six weeks to 3 January.

Reflecting wider changes in the sector the department store chain’s performance was driven by online sales which were up by 31.2 per cent, eclipsing growth in its physical stores which stood at just 4.2 per cent on a like-for-like basis.

Black Friday proved to be a particular sales boon with online sales up 125 per cent versus the previous year and a near 70 per cent uptick on the next largest online sales day.

John King, CEO of House of Fraser said that the retailer noted a very stong Christmas season, with sales up a record 6.8 per cent in the seven days before Christmas.

"Our performance demonstrates the success of our strategy to continuously improve our online proposition, develop both our House Brands and premium branded proposition and invest in our stores to give our customers the best possible shopping experience,” he added.

House of Fraser’s success mirrors that of John Lewis which posted a 4.8 per cent rise in like-for-like sales yesterday, with in-store sales remaining flat whilst online growth hit 19 per cent.

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