VisitScotland is celebrating a record breaking 2014 after the number of attendances at Homecoming Scotland events topped 2m for the year for the first time.
Amongst a total of 1,049 initiatives which drew in the crowds were Bannockburn Live, the Glasgow Film Festival and Perthshire Amber – helped on their way by a global advertising campaign and participation from government, communities, schools and business.
Fergus Ewing, Minister for Tourism said: “Homecoming has been a huge success, bringing millions together in a joint celebration of all that is great about our country and showcasing all of our unique attractions and icons to a massive worldwide audience. In 2014, building on the momentum created by the success of previous themed years, we have seen a record breaking number of events and attractions right across the country joining the Homecoming celebration, extending the benefits of the Commonwealth Games and Ryder Cup across the whole year and boosting the tourism and wider economy.
“The eyes of the world have been on Scotland like never before in 2014 and working together we will benefit from these experiences as we begin the Year of Food and Drink in 2015 and beyond.”
A final evaluation of the benefits accrued as a result of staging Homecoming Scotland 2014 wi;; be held in Spring 2015.