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Apple Watch will support hyper-local ads urging users to flash the cash

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By John McCarthy, Opinion Editor

January 6, 2015 | 2 min read

TapSense has unveiled the first programmatic mobile ad exchange for the Apple Watch - meaning advertisers will be able to push promotions straight to users' wrists.

The ad marketplace will be released alongside a software development kit designed to enable advertisers, brands and marketers to deliver customised content directly to consumers.

TapSense will use the iPhone’s GPS to deliver hyper-local ads from nearby businesses straight to the wearable device in specially tailored interactive notifications.

Furthermore, due to the smartwatch’s integration with Apple Pay, coupons delivered to consumers can be instantly redeemed.

Ash Kumar, co-founder and chief executive of TapSense, said: “Wearables and Internet of Things (IoT) are the next frontiers in the mobile revolution. We are excited to announce industry’s first programmatic ad platform for Apple Watch developers and brands.

“While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms. Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.”

Amit Manjhi, co-founder and chief technology officer of TapSense, added: “For an iOS developer, Apple WatchKit provides familiar tools and APIs as well as exciting new user interactions such as Glances and Force Push. Developing an app for the watch is the same as writing any iOS extension.

“We can’t wait to see all the cool apps that developers build and how they leverage the TapSense platform for Apple Watch.”

Apple’s smartwatch is touted for release spring 2015.

Apple Watch Smartwatches Apple

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