Marc Poirier has been named the new president and chief executive of digital marketing firm Acquisio.
As a company co-founder, Poirier will use his knowledge of the firm to take the lead, replacing Martin Le Sauteur.
On his appointment, Poirier said: “It’s really exciting to have the opportunity to once again be responsible for the future of the company. In 2008 we hired Martin because I felt at the time I didn’t have the experience required to raise all the investment money we needed to grow our business.
“With his help, we were able to raise tens of millions of dollars over the past few years which have been vital to the growth of Acquisio.”
On his vision for the company Poirier added: “Short term we will build better solutions for local and mobile, continue to help agencies handle a large number of accounts in an optimal way, and look at adding more value into the product… [but] looking down the road I see Acquisio as a solution to optimise the results of advertising campaigns that span all digital channels, such as search, social, display, video, mobile but also possibly including television.”
He concluded that he will aim to spark more creativity and ideas within Acquisio to find innovative solutions to industry issues.