The Drum Awards Festival - Extended Deadline

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By Gillian West, Social media manager

January 5, 2015 | 2 min read

Vision Direct has captured that feeling of horror contact lens wearers feel when they’ve run out of lenses and are stuck wearing a spare pair of glasses as part of a £2m advertising push.

Set to run across major channels including Sky 1 and ITV2 throughout January and the following months, ‘Plastic Monsters’ uses the same creative cinematography as Hollywood movies to build suspense and tension.

Of the campaign, Ashley Mealor, group marketing director at Vision Direct, explained: “At Vision Direct our focus is on making it easy to order your contact lenses online, with superfast, next day delivery. Our Plastic Monsters TV ad highlights the benefits of our service in a fun, playful way; showing consumers that they need never to be stuck wearing their spare glasses at the office or on a night out again.”

The advert stars Chelsea Fitzgerald who will shortly be appearing in BBC One’s ‘Call the Midwife’ with Stuart Elliott for Big Al’s Creative Emporium directing.

Stef Jones, co-founder and creative director of Big Al’s Creative Emporium, commented: “Every lens wearer has a pair of plastic monsters hidden in away in the drawer of shame. We wanted to have a bit of fun whilst reminding people that running out of contacts is no laughing matter.”

Tom Burnay handled art direction for the campaign with Goodstuff behind media.

Big Als Creative Emporium

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