Love Rufus Leonard rolls out Love Mondays campaign and adds mobile to the mix


By Natalie Mortimer, N/A

January 5, 2015 | 2 min read

Commercial job board has launched its annual Love Mondays ad campaign for the eighth year running, and increased ad spend by 30 per cent year on year.

The campaign, which will run until Easter, features a new incarnation of the James Reed character, this time as a motivational speaker. Previous campaigns have seen the character, played by actor and comedian, Rufus Jones, appear as a space commander and a superhero in a bid to make the UK workforce love Mondays by being in the right job.

Mark Rhodes, marketing director at commented: “'s Love Mondays campaign is well established on TV and the latest incarnation of our James Reed hero will help us to keep building on our position as the UK's favourite job site.

“Once again, we'll continue to innovate across multiple platforms, with more YouTube-specific ads, more social content, more video-on-demand and, for the first time, a new mobile campaign for on-the-go jobseekers.

Created by Contagious London, the campaign, which launched on Saturday (3 January), will play out across TV, on-demand channels, online, social media and mobile, comprising five TV ads and four YouTube adverts.

A London underground WiFi takeover and SMS txts targeting commuters, are also planned.

TV was planned by MediaOdyssey, while digital strategy and creative was carried out by iCrossing.

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