Mark Zuckerberg kicks off 2015 with own book club
Facebook founder Mark Zuckerberg has kicked off 2015 by setting up his own book club with his first choice pick, The End of Power by Moisés Naím, selling out instantly on Amazon.
His Facebook page, A Year of Books, has already garnered 122,000 likes since its launch at the New Year.
The social media founder has pledged to read a book every other week throughout the course of the year, with an emphasis on culture, history and technology.
In a Facebook post Zuckerberg wrote: “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies.”
Publishers will be hoping that Zuckerberg can replicate the so-called ‘Oprah effect’ whereby the daytime TV doyen could supercharge sales of little known books by featuring them in her own book club.