Gumtree hands Celebrity Big Brother brief to Manifest London
Classified ad site Gumtree.com has appointed Manifest London to promote its sponsorship of Celebrity Big Brother 2015 following a competitive pitch process.
Gumtree’s integrated sponsorship deal will kick off this week with TV idents airing ahead of the series - now on its 15th run - on Channel 5.
The ads will show a selection of talking furniture that parodies life in the house, after which viewers will have the chance to win furniture bought by Endemol on the site, with proceeds from the sale of items set to be donated to charity. The chosen charity is still to be determined.
The deal was brokered by Recommended Agency Register (RAR).
Sam Diamond, head of brand and communications at Gumtree commented: “We were immediately impressed with Manifest’s infectious energy and enthusiasm for the CBB project. This partnership with Channel 5 and Celebrity Big Brother is a hugely exciting prospect for us, and we want to make a big impact. Manifest share that same ambition, and can combine strategic thinking and big ideas, with precise execution. We can’t wait to start working with them.”
The new series of Celebrity Big Brother will begin on 7 January from 9pm.