Most pet food ads veer towards saccharin and schmaltz - but this has the 'ahh' factor without leaving a sickly taste behind. The security guard of a large office block brings his dog - a very sweet westie - to work with him at night, so they enjoy each other's company round the clock, we presume. The relationship between them is beautifully depicted and creates a very positive association with the brand.
Creative Agency Abbott Mead Vickers BBDO
Creative Director Alex Grieve / Adrian Rossi
Creative Diccon Driver / Alan Wilson
Account Team Oliver Clark / Ben Hacker / Alice Kassapian
Planner Herve Hannequin
TV Producer Paul Goodwin / Claire Toms
Film Production Gorgeous
Director Vince Squibb
Producer Josh Barwick
Post Production The Mill
Sound Design Gary Turnbull @ Grand Central
Media Agency Zenith Optimedia
Ad of the Day is brought to you in association with David Reviews.