Ad of the Day: Cesar - Night Shift

Most pet food ads veer towards saccharin and schmaltz - but this has the 'ahh' factor without leaving a sickly taste behind. The security guard of a large office block brings his dog - a very sweet westie - to work with him at night, so they enjoy each other's company round the clock, we presume. The relationship between them is beautifully depicted and creates a very positive association with the brand.

Creative Agency Abbott Mead Vickers BBDO

Creative Director Alex Grieve / Adrian Rossi

Creative Diccon Driver / Alan Wilson

Account Team Oliver Clark / Ben Hacker / Alice Kassapian

Planner Herve Hannequin

TV Producer Paul Goodwin / Claire Toms

Film Production Gorgeous

Director Vince Squibb

Producer Josh Barwick

Post Production The Mill

Sound Design Gary Turnbull @ Grand Central

Media Agency Zenith Optimedia

Ad of the Day is brought to you in association with David Reviews.

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