The Drum Awards for Marketing - Entry Deadline

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January 2, 2015 | 1 min read

This touching tale revolves around HSBC's Advance account; suggesting the bank understands that every young person's financial journey is in part dependent on factors they can't anticipate. These factors can be good, or they can be bad... the key thing is that HSBC want us to know they see their customers as human beings. Love the young woman's expression at the end.

Creative Agency JWT London

Global CD Axel Chaldecott

Creative Adam Collins / Mark Campion

Account Director Isabel Dunbar

Project Manager Ian Hughes

Planner Rob Alexander

Agency Producer Doug Wade

Agency Assistant Producer Charlotte Jude

Film Production Knucklehead

Director Siri Bunford

Editor Paul Watts

Sound Design Sam Ashwell @ 750MPH

Media Agency Mindshare

Media Planner Amy Keaney

HSBC Ad of the Day Pink Ladies

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