The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Sonos Jacob's Creek Circle Sports

Creative Showcase: Featuring JWT London, 72andSunny, iris Worldwide and more


By Gillian West, Social media manager

December 29, 2014 | 28 min read

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (21 January) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 5 January to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

JWT London: Canon 'Urban Deer'

Brand: Canon

Title(s): Urban Deer

Agency: JWT London

Agency website:

Executive Creative Director: Russell Ramsey

Creative Director: Adam Scholes

Art Director: Anita Davis

Copywriter: Jonathan BuddsAdditional Credits: Agency Producer: Rebecca Hunter

Project Manager: Romana Kit

Planner (creative agency): Kris Flemington

Business Director: Antony Hill

Additional Credits: Board Account Director: Elizabeth Haslam, Claire Howe

Account Director: Tom Ring

Media agency: PHD

Director: Jonathan Glazer

Production Company: Academy Films

Producer: Simon Cooper

Director of Photography: Tom Debenham

Editor: Paul Watts @ The Quarry

Sound: Johnnie Burn @ Wave

Published: December 2014

Short Rationale (optional): JWT London unveils the second story of the Canon Come and See campaign: the “urban deer”. In the first day of Christmas the quiet and unseen TV ad contrasts with the busy and loud surroundings.

The film shows a herd of deer exploring residential streets close to Epping Forest, south-east England. Whilst locals sleep sound in bed at night, deer roam the peaceful housing estate, owning the night.

This second story adds a layer of content to the Come and See campaign and invites, once again, consumers to look deeper at the world and capture the stories that unfold all around, every day.

The film was produced and directed by critically acclaimed English filmmaker, Jonathan Glazer.

AnalogFolk London: Chivas 18 and Pininfarina 'The Evolution of Ice'

Brand: Chivas 18 and Pininfarina

Title(s): The Evolution of Ice

Agency: AnalogFolk London

Agency website:

Executive Creative Director: Simon Richings

Creative Director: Stephen Reed

Additional Credits: Agency Producer: Lucy Dawson

Planner (creative agency): Matt Dyke

Production Company: Habana Creative

Director: Richard Oliver

Director of Photography: Shaun Atherton

Producer: Andy Welch

Music: Bent Ear

Post Production: Smoke & Mirrors

VFX: Guillaume Weiss

Editor: Rob Featherstone

Published: November 2014

Short Rationale (optional): Chivas Regal, the luxury whisky brand owned by Pernod Ricard, has launched a series of web films to promote the partnership between Chivas 18 and the Italian design house, Pininfarina.

Chivas18, which is targeted at a more design-conscious adult audience, has teamed up with Pininfarina to create an Ice Press. This device, which can be found in premium bars around the world, creates a seamless ice ‘drop’ to accompany a Chivas 18 drink. The Ice Drop is the symbol used by Chivas 18 and Pininfarina to mark their unique partnership and is an elegantly contoured shape that embodies the Pininfarina design philosophy, marrying form and function. The Ice Drop is therefore the perfect embodiment of air (Pininfarina) meeting liquid (Chivas 18).

AnalogFolk has taken inspiration from the Ice Drop design concept and the Ice Press device to create a series of web films that show a huge block of ice being blasted by air at the iconic Pininfarina Wind Tunnel in Turin, Italy. The location has been used to test some of the most iconic automobile designs in history. ‘The Evolution of Ice’ film shows the effect this airflow has over the ice block over a period of time, forming a beautifully shaped ice drop. There are also additional films, including a ‘making of’ and behind the scenes footage.

72andSunny: Sonos 'Pop Art'

Brand: Sonos

Title(s): Pop Art

Agency: 72andSunny

Agency website:

Creative Director: Tronco

Production Company: 1st AveMachine

Visual Effect Company: Plenty

Published: November 2014

krow Communications: Fiat 'AW 14 – Hello Sunshine, Boom!' & 'Ice Ice Baby'

Brand: Fiat

Title(s): AW 14 – Hello Sunshine, Boom! And Ice Ice Baby

Agency: krow Communications

Agency website:

Creative Director: Nick Hastings

Art Director: Damon Troth, Joanna Perry

Copywriter: Joanna Perry, Damon Troth

Photographer: Max Oppenheim

Published: November 2014

Short Rationale (optional): The latest work from krow builds on the hugely successful, fashion-focused campaigns from 2013 and 2014 to reinforce FIAT 500’s position as the must-have fashion accessory.

Designed to reflect iconic fashion photography, the creative to date has featured the cars in vibrant, urban settings, accompanied by chic, stylish models in coordinated seasonal outfits.

The brand’s cheeky and playful tone has been colourfully highlighted with bold neon signage depicting adverse weather conditions, providing the backdrop to fun-loving models in stylishly-coordinated Autumn/Winter wardrobes. The dramatic photographic treatment is sure to turn heads and achieve maximum standout as the dark winter evenings draw in.

BBH London: Cardiac Risk in the Young (CRY) 'Beaten'

Brand: Cardiac Risk in the Young (CRY)

Title(s): Beaten

Agency: BBH London

Agency website:

Creative: David Lynch

Creative Director: Nick Kidney, Kevin Stark

Team Manager: Renwick McAslan, Jimi Saunders

Additional Credits: Producer: David Lynch

Co Producer: Jeremy Gleeson

Production Company: Park Pictures

Director: AG Rojas

Executive Producer: Stephen Brierley

Producer: Sophie Hubble

DoP: Mattias Rudh

Post Production: Brad Wood @ The Mill

Editor/Editing House: Dominic Leung @ Trim Editing

Sound: Steve Lane @ Grand Central Recording Studios

Music Composer: Pete Raeburn @ Soundtree Music

Published: November 2014

Short Rationale (optional): Created by BBH London, the film follows a teenage boy on the rugby pitch in the moments leading up to his sudden collapse on the field in front of team-mates and supporters.

Tragically, this mirrors the experience of many bereaved parents who approach CRY for support – and often, seeking answers – in the aftermath of their devastating loss.

The campaign aims to emphasise the importance of cardiac screening amongst young people and the need for unexplained symptoms to be explored appropriately and not dismissed.

Every week in the UK, 12 apparently fit and healthy young people die suddenly from a previously undiagnosed heart condition. In around 80-90 per cent of cases, there will have been no signs, symptoms or warnings – underlining the vital role of screening.

Leo Burnett London: Creative Circle 'Enter a show judged by people you’ve actually heard of'

Brand: Creative Circle

Title(s): Enter a show judged by people you’ve actually heard of

Agency: Leo Burnett London

Agency website:

Executive Creative Director: Justin Tindall

Art Director: Allison Ball, Adam Tucker

Copywriter: Adam Tucker

Photographer: James Day

Additional Credits: Project Manager: Hanna Dowty

Art Buyer: Simon Pederson

Director: Matt Huntley

Production Company: Outsider

Producer: Daniel Wheldon

Agency TV Producer: Graeme Light

Post Production: Prodigious, Mike Moody

Published: December 2014

Short Rationale (optional): The Creative Circle has launched its Call for Entry campaign for the 2015 Awards - and 2015 marks the 70th anniversary of the Awards.

This punchy press campaign and viral film is based on the fact that the Creative Circle is judged by the UK's best creative talent. People with a track record of making great work, rather than people you've never heard of who can only boast a trendy job title and directional hair.

The campaign is tongue-in-cheek and features fictional award show judges and their dubious 'credentials':

Judges such as Suki Clik-Suzaki, Co-creative Lead, Totally Social, Kyoto; Lars Kristalbümer, Group Creative Thought Leader, 720˚, Stockholm; and Travis Chod, Creative Editor, Positive Vibe, Belgium.

The endline is ‘Or enter a show judged by people you’ve actually heard of. Creative Circle’.

The viral film has the same theme and features a bullshit-littered interview at the fictional A.I.A Awards with the appropriately named Cosmo Bellenz, Chief Ideationist at 1000 Watts, Oslo.

TBWA\Paris: Novotel 'It’s a lot better at Novotel'

Brand: Novotel

Title(s): It’s a lot better at Novotel

Agency: TBWA\Paris

Agency website:

Creative Director: Jean Francois Goize

Art Director: Celine Laffray

Copywriter: Jean Denis Pallain

Photographer: Jason Hindley (Agent: Anne Marie Gardiner)

3D: Antonie Magnien (Agent: Watch Out)

Art Buy: Julie Champin

Published: November 2014

Harvey and Harmony: Thinkbox 'The Red Brick Road'

Brand: Thinkbox

Title(s): Harvey and Harmony

Agency: The Red Brick Road

Agency website:

Creative Director: Matt Davis, Richard Megson

Additional Credits: Business Director: Matt Anderson

TV Producer: Charles Crisp

Production Assistant: Charlotte Whittall

Production Company: Academy

Directors: Us

Executive Producer: Lizie Gower

Producer: Dominic Thomas

Editor: Joe Guest @ Final Cut

Colourist: Aubrey Woodiwiss @ Electric Theatre

Flame Op: Paul Wilmot @ Electric Theatre

Sound Engineer: Parv Thind @ Wave

Published: December 2014

Short Rationale (optional): The world’s most resourceful dog, Harvey, is back in a new Thinkbox ad. This time he is using the power of TV advertising to persuade his owner to let the love of his life, a magnificently coiffured poodle called Harmony, come to live with them.

iris Worldwide: Dominos 'Dodgems'

Brand: Dominos

Title(s): Dodgems

Agency: iris Worldwide

Agency website:

Creative Director: Andy Taylor

Senior Art Director: Jonathan McKemey

Senior Copywriter: Stuart Sinclair Nightingale

Additional Credits: Account Director: Venetia Tabor

Account Manager: Charlotte Coombes

Agency Producer: Carol Powell

Production Company: Tomboy Films

Director: Kirk Jones

Producer: Ben Murray

Post Production: Coffee and TV

Media agency: Arena

Published: November 2014

Short Rationale (optional): Domino’s Pizza has introduced a new addition to its repertoire of desserts ­freshly baked, hot doughnuts, delivered direct to your door. And as part of an on-going mission to deliver moments of Greatness, Domino’s tasked iris with driving awareness of the new addition.

Iris tapped into one thing that the smell and taste of hot doughnuts reminds everyone of; the Fairground. Targeting an audience of Family Feasters, iris has developed a 20” film that features another fairground staple - the dodgems.

Taking over from the iconic Domino’s scooter, delivery drivers are seen taking to the streets, sparks flying in colourful bumper cars as they deliver the hot and tasty treats to doughnut lovers everywhere.

Wieden + Kennedy Amsterdam: Foot Locker 'Above Expectations'

Brand: Foot Locker

Title(s): Above Expectations

Agency: Wieden + Kennedy Amsterdam

Agency website:

Executive Creative Director: Mark Bernath, Eric Quennoy

Creative Director: David Smith, Alvaro Sotomayor

Art Director: Jordi Luna

Copywriter: Mohammad Diaa

Additional Credits: Contributing Writer: Amir Farhang

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Joe Tongeri

Interactive Producer: Alex Groelleman

Planner: Danny Feeny

Group Account Director: Kirk Johnsen

Account Director: Kathryn Addo

Account Manager: Luke Purdy

Studio Artist: Noa Redero

Project Manager: Janna Harrington

Business Affairs: Kacey Kelly

Film Production: Production Company: Pretty Bird UK

Director: Paul Hunter

Director of Photography: Don Davies

Producer: William Green

Executive Producer: Juliette Larthe, Margo Mars

Editing Company: White House Post

Editor: Sam Gunn

Audio Post: Wave Amsterdam

Sound Designer/Mixer: Randall McDonald

Music: MassiveMusic Amsterdam

Title: Dices Watson

Music Company: MassiveMusic Amsterdam

Post Production: Glassworks Amsterdam

Flame: Urs Furrer

Telecine: Scott Harris

Producer: Oliver Klonhammer, Anya Kruzmetra

Published: December 2014

Short Rationale (optional): To celebrate the arrival of the latest collection in Foot Locker throughout Europe, Jordan proves there’s much more to Blake Griffin than just his dunks.

In a message straight to the naysayers, commentators and skeptics who say that Blake Griffin is “only a dunker”, Jordan’s latest campaign for Foot Locker proves there’s more to this 6’10” Jumpman endorser.

Created in partnership with Wieden+Kennedy Amsterdam, the campaign’s 30-second film shows the multidimensionality of Griffin’s talents and how this high flier’s game has risen to a level above all expectations.

Shot in black and white by renowned director Paul Hunter, the film doesn’t show the expected dunks. Instead the film sees Griffin throw down some iconic moves that define him as more than just a dunker. As that’s the great thing about expectations; you can live up to them, or take flight and rise above them.

Wunderman: Childhood Eye Cancer Trust (CHECT) 'Interactive poster'

Brand: Childhood Eye Cancer Trust (CHECT)

Title(s): Interactive poster

Agency: Wunderman

Agency website:

Chief Creative Officer: Matt Batten

Creative Director: Evan Jones

Associate Creative Director: Stefanie Digianvincenzo

Art Director: Evan Jones

Copywriter: Stefanie Digianvincenzo

Designer: Kevin Guild

Photographer: Alexander Kent

Additional Credits: Account Director: Kiran Mudhar

Account Executive: Anna-Maria Teemant

Producer: Chris Farmer

Retouching: Colourworks

Planner: Annie Gass

Junior Planner: Lydia Taylor

Printer: CPMS

Published: December 2014

Short Rationale (optional): Wunderman has created interactive posters for Childhood Eye Cancer Trust (CHECT) to show parents that they can detect the early signs of eye cancer in children and potentially save their lives by simply taking their photo.

A tumour in the eye can reflect back a white pupil in a photograph, so when a child with eye cancer has their photo taken with a smartphone or camera using a flash a white pupil can appear in the child’s eye in the image.

The series of 4 posters, made using innovative reflective ink, show a close up shot of the eye of a real retinoblastoma survivor aged between 2 and 5 years old.

People are invited to take a picture of the poster on their smartphones. The pupil of the child’s eye will appear bright white in the photo, in contrast to the seemingly healthy-looking eye in the poster.

The posters will appear in GP offices, baby clinics and childcare centres to spread awareness of eye cancer to the people who need to hear it most - parents and carers.

AEI Media: The Sound You Need 'The Sound You Need'

Brand: The Sound You Need

Title(s): TV advert

Agency: AEI Media

Agency website:

Executive Creative Director / Creative Director: Jack Thompson-Roylance

Copywriter: Concept/Pitch and Treatment: AEI Team (Jack Thompson-Roylance, James Cotterill, Matt Bayfield and Farhana Aboo)

Planner: AEI

Media agency: AEI

Producer: Ailsa Vanessa Tapping

Director: Boris Thompson-Roylance

Post Production: Editor: Jack Thompson-Roylance / Colourist: Joseph Bicknell/ Post Production VFX: Matt Bayfield

Music: Soundbed Ben McKnight

Additional Credits: Director: Boris Thompson-Roylance

Producer: Ailsa Vanessa Tapping

Director of Photography: Jack Thompson-Roylance

1st Assistant Camera: Jim Birkett

Gaffer: Joseph Guy

Spark: Chris Broomfield

Grip: Mike Howard

Costume: Anna Lewis

Actress: Kaitana Magno

Published: November 2014

Short Rationale (optional): The goal of this piece is to strike the audience with a visually stunning concept, which stays true to the brands style and aesthetic whilst not distracting the audience from the message of the advert and the information that appears on screen.

The ad is shot in an array of slow frame rates to pull the viewer into a calm, yet surreal state of mind and linger in the viewer’s memory for days to come.

The imagery relates to the feeling the listener gains when engaging with TheSoundYouNeed, so to achieve that we combined two of the brands motifs; the impactful abstract colours of the new album art, and the presence of a beautiful woman within the frame, brought together in this unusual underwater setting.

Publicis London: Circle Sports 'Interactive print campaign'

Brand: Circle Sports

Title(s): Interactive print campaign

Agency: Publicis London

Agency website:

Creative Director: Sue Higgs

Art Director: Tamryn Kerr

Copywriter: Sarah Musker

Photographer: Jon Davies

Additional Credits: Account Director: Troy Parsonson

Agency Producer: Sarah Clifford and Violet Stupple

Published: November 2014

Short Rationale (optional): Created by Publicis London, the campaign showcases the range of brands available in Circle Sports stores and the role that the registered charity plays in providing a step towards employment for underprivileged young people.

Publicis has created a series of six full-page ads to run in local press, including the Hackney Gazette and Islington Gazette. The work is based around the idea that Circle Sports sells fashion that helps provide young people with a future.

The first ad features Marlon, one of the young people who went through the Circle Sports programme, wearing garments available in the Circle Sports store.

It feature an interactive element where people can scan a QR code or visit a URL to learn more about Marlon and provides potential employers with a downloadable CV. This gives them the opportunity to invite young people for an interview.

Story: NHS Scotland 'Be health-wise this winter'

NHS Scotland - Dr Owl Be Health-wise This Winter from StoryUK on Vimeo.

Brand: NHS Scotland

Title(s): Be health-wise this winter

Agency: Story UK

Agency website:

Art Director: Guy Vickerstaff

Copywriter: Rebecca McFarland

Additional Credits: Production & Post Production: Flaunt

Director: S.T.E.A.K

Group Account Director: Karen Kneale

Senior Account Manager: Kayleigh McCallum

Media Planning and Buying: Carat

Sound: Red Facilities

Published: December 2014

Short Rationale (optional): People across Scotland are being encouraged to ‘Be Health-Wise This Winter’ by NHS Scotland’s new Winter campaign, created by Story UK.

The integrated campaign runs throughout December, featuring the hero character ‘Dr Owl’ – a wise old forest elder who advises people on ways to stay healthy throughout the winter period, typically a busy time when it’s easy for health to drop off the ‘To Do’ list.

Story worked with Flaunt (Glasgow) and Director S.T.E.A.K to create the memorable and charming Dr Owl character, voiced by Bill Paterson

threebrand: Craft Beer Clan of Scotland ' Identity created for new Scottish brewing initiative'

Brand: Craft Beer Clan of Scotland

Title(s): Identity created for new Scottish brewing initiative

Agency: threebrand, Edinburgh, Scotland

Agency website:

Creative Director: Nick Cadbury

Additional credits: Designer: Ed Bell

Published: 2014

Short rationale (optional): Selected for its wealth of drink and, in particular, Scottish and international beer experience, threebrand was briefed to create a brand name and look that reflects Scotland and the ‘craft’ nature of Scottish craft brewing.

The result was a brand with strong character that encapsulates the rustic and artisan look and feel Scottish craft brewing dictates. Imagery that reinforces the importance of Scottish resources and ingredients were also selected.

Jacob’s Creek/Havas Worldwide Australia: Jacob’s Creek 'Made By'

Brand: Jacob’s Creek

Title(s): Made By

Agency: Jacob’s Creek/Havas Worldwide Australia

Agency website:

Creative Director: Stuart Turner, Seamus Higgins

Additional Credits: Production House: Finch

Director: Nic Finlayson

PR Agency: One Green Bean Australia

Digital Agency: Impero London

Published: November 2014

Short Rationale (optional): Jacob’s Creek’s new global ‘Made By’ brand campaign celebrates the people, places and passions that go into crafting every bottle of Jacob’s Creek wine.

The ‘Made By’ campaign launches globally this month with a 15”, 30” and 60” TVC. Filmed at the home of Jacob’s Creek, the global campaign gets beneath the surface of the brand by featuring real Jacob’s Creek winemakers and growers. The campaign provides a glimpse into the lives of the people who make Jacob’s Creek, the land that inspires and challenges them and the award winning wines they craft.

BrandOpus: Thomas Gray 'Brand Identity'

Brand: Thomas Gray

Title(s): Search for brand identity leads Thomas Gray to BrandOpus

Agency: BrandOpus, London, UK

Agency website:

Creative Director: Paul Taylor

Published: December 2014

Grey London: Greene King 'King Snare'

Greene King IPA - King Snare from Grey London on Vimeo.

Brand: Greene King

Title(s): King Snare

Agency: Grey London

Agency website:

Chief Creative Officer: Nils Leonard

Creative Director/Art Director: Andy Lockley

Copywriter: Nils Leonard

Additional Credits: Agency Producer: Marcus Eley

Assistant Producer: Charlotte Marshall / Flo Clive

Production Company: Somesuch & Co

Director: George Belfield

Producer: Denna Cartamkhoob

DOP: Steve Annis

Music: Steve Noble

Post Production: Framestore & GPS/Hogarth

Post Producer: Andrew Mclintock (Framestore)

Colourist: Simon Bourne (Framestore)

Editor: Matt Newman (Hogarth)

Sound Design: Toby Griffin (GPS)

AFX: Russ Tams (Hogarth)

Published: November 2014

Short Rationale (optional): Greene King has been brewing fine quality ales since 1799, and after more than 200 years, the business of making beer becomes an intuitive craft.

To dramatise this and promote the IPA brand, it has collaborated with legendary improvisational percussionist Steve Noble, AKA King Snare.

Noble is undisputed drumming royalty on the alternative Jazz scene.

In a two-minute film created by Grey London, Noble performs a mesmerizing, unrehearsed freestyle drum solo; every single one of the beats fine-tuned in hundreds of late night jazz clubs over the past 50 years.

Shot by up-and-coming young British Director George Belfield, it was filmed in a single take, without any sheet music and features Noble’s 40-year-old drum kit which has travelled around the world with him.

Sonos Jacob's Creek Circle Sports

More from Sonos

View all


Industry insights

View all
Add your own content +