Creative Showcase: Featuring JWT London, 72andSunny, iris Worldwide and more
Welcome to The Drum Creative Showcase.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (21 January) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 5 January to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
JWT London: Canon 'Urban Deer'
Brand: Canon
Title(s): Urban Deer
Agency: JWT London
Agency website: http://jwt.co.uk/
Executive Creative Director: Russell Ramsey
Creative Director: Adam Scholes
Art Director: Anita Davis
Copywriter: Jonathan BuddsAdditional Credits: Agency Producer: Rebecca Hunter
Project Manager: Romana Kit
Planner (creative agency): Kris Flemington
Business Director: Antony Hill
Additional Credits: Board Account Director: Elizabeth Haslam, Claire Howe
Account Director: Tom Ring
Media agency: PHD
Director: Jonathan Glazer
Production Company: Academy Films
Producer: Simon Cooper
Director of Photography: Tom Debenham
Editor: Paul Watts @ The Quarry
Sound: Johnnie Burn @ Wave
Published: December 2014
Short Rationale (optional): JWT London unveils the second story of the Canon Come and See campaign: the “urban deer”. In the first day of Christmas the quiet and unseen TV ad contrasts with the busy and loud surroundings.
The film shows a herd of deer exploring residential streets close to Epping Forest, south-east England. Whilst locals sleep sound in bed at night, deer roam the peaceful housing estate, owning the night.
This second story adds a layer of content to the Come and See campaign and invites, once again, consumers to look deeper at the world and capture the stories that unfold all around, every day.
The film was produced and directed by critically acclaimed English filmmaker, Jonathan Glazer.
AnalogFolk London: Chivas 18 and Pininfarina 'The Evolution of Ice'
Brand: Chivas 18 and Pininfarina
Title(s): The Evolution of Ice
Agency: AnalogFolk London
Agency website: http://www.analogfolk.com
Executive Creative Director: Simon Richings
Creative Director: Stephen Reed
Additional Credits: Agency Producer: Lucy Dawson
Planner (creative agency): Matt Dyke
Production Company: Habana Creative
Director: Richard Oliver
Director of Photography: Shaun Atherton
Producer: Andy Welch
Music: Bent Ear
Post Production: Smoke & Mirrors
VFX: Guillaume Weiss
Editor: Rob Featherstone
Published: November 2014
Short Rationale (optional): Chivas Regal, the luxury whisky brand owned by Pernod Ricard, has launched a series of web films to promote the partnership between Chivas 18 and the Italian design house, Pininfarina.
Chivas18, which is targeted at a more design-conscious adult audience, has teamed up with Pininfarina to create an Ice Press. This device, which can be found in premium bars around the world, creates a seamless ice ‘drop’ to accompany a Chivas 18 drink. The Ice Drop is the symbol used by Chivas 18 and Pininfarina to mark their unique partnership and is an elegantly contoured shape that embodies the Pininfarina design philosophy, marrying form and function. The Ice Drop is therefore the perfect embodiment of air (Pininfarina) meeting liquid (Chivas 18).
AnalogFolk has taken inspiration from the Ice Drop design concept and the Ice Press device to create a series of web films that show a huge block of ice being blasted by air at the iconic Pininfarina Wind Tunnel in Turin, Italy. The location has been used to test some of the most iconic automobile designs in history. ‘The Evolution of Ice’ film shows the effect this airflow has over the ice block over a period of time, forming a beautifully shaped ice drop. There are also additional films, including a ‘making of’ and behind the scenes footage.
72andSunny: Sonos 'Pop Art'
Brand: Sonos
Title(s): Pop Art
Agency: 72andSunny
Agency website: http://72andsunny.com/
Creative Director: Tronco
Production Company: 1st AveMachine
Visual Effect Company: Plenty
Published: November 2014
krow Communications: Fiat 'AW 14 – Hello Sunshine, Boom!' & 'Ice Ice Baby'
Brand: Fiat
Title(s): AW 14 – Hello Sunshine, Boom! And Ice Ice Baby
Agency: krow Communications
Agency website: http://www.krowcommunications.com
Creative Director: Nick Hastings
Art Director: Damon Troth, Joanna Perry
Copywriter: Joanna Perry, Damon Troth
Photographer: Max Oppenheim
Published: November 2014
Short Rationale (optional): The latest work from krow builds on the hugely successful, fashion-focused campaigns from 2013 and 2014 to reinforce FIAT 500’s position as the must-have fashion accessory.
Designed to reflect iconic fashion photography, the creative to date has featured the cars in vibrant, urban settings, accompanied by chic, stylish models in coordinated seasonal outfits.
The brand’s cheeky and playful tone has been colourfully highlighted with bold neon signage depicting adverse weather conditions, providing the backdrop to fun-loving models in stylishly-coordinated Autumn/Winter wardrobes. The dramatic photographic treatment is sure to turn heads and achieve maximum standout as the dark winter evenings draw in.
BBH London: Cardiac Risk in the Young (CRY) 'Beaten'
Brand: Cardiac Risk in the Young (CRY)
Title(s): Beaten
Agency: BBH London
Agency website: http://www.bartleboglehegarty.com
Creative: David Lynch
Creative Director: Nick Kidney, Kevin Stark
Team Manager: Renwick McAslan, Jimi Saunders
Additional Credits: Producer: David Lynch
Co Producer: Jeremy Gleeson
Production Company: Park Pictures
Director: AG Rojas
Executive Producer: Stephen Brierley
Producer: Sophie Hubble
DoP: Mattias Rudh
Post Production: Brad Wood @ The Mill
Editor/Editing House: Dominic Leung @ Trim Editing
Sound: Steve Lane @ Grand Central Recording Studios
Music Composer: Pete Raeburn @ Soundtree Music
Published: November 2014
Short Rationale (optional): Created by BBH London, the film follows a teenage boy on the rugby pitch in the moments leading up to his sudden collapse on the field in front of team-mates and supporters.
Tragically, this mirrors the experience of many bereaved parents who approach CRY for support – and often, seeking answers – in the aftermath of their devastating loss.
The campaign aims to emphasise the importance of cardiac screening amongst young people and the need for unexplained symptoms to be explored appropriately and not dismissed.
Every week in the UK, 12 apparently fit and healthy young people die suddenly from a previously undiagnosed heart condition. In around 80-90 per cent of cases, there will have been no signs, symptoms or warnings – underlining the vital role of screening.
Leo Burnett London: Creative Circle 'Enter a show judged by people you’ve actually heard of'
Brand: Creative Circle
Title(s): Enter a show judged by people you’ve actually heard of
Agency: Leo Burnett London
Agency website: http://www.leoburnett.co.uk/
Executive Creative Director: Justin Tindall
Art Director: Allison Ball, Adam Tucker
Copywriter: Adam Tucker
Photographer: James Day
Additional Credits: Project Manager: Hanna Dowty
Art Buyer: Simon Pederson
Director: Matt Huntley
Production Company: Outsider
Producer: Daniel Wheldon
Agency TV Producer: Graeme Light
Post Production: Prodigious, Mike Moody
Published: December 2014
Short Rationale (optional): The Creative Circle has launched its Call for Entry campaign for the 2015 Awards - and 2015 marks the 70th anniversary of the Awards.
This punchy press campaign and viral film is based on the fact that the Creative Circle is judged by the UK's best creative talent. People with a track record of making great work, rather than people you've never heard of who can only boast a trendy job title and directional hair.
The campaign is tongue-in-cheek and features fictional award show judges and their dubious 'credentials':
Judges such as Suki Clik-Suzaki, Co-creative Lead, Totally Social, Kyoto; Lars Kristalbümer, Group Creative Thought Leader, 720˚, Stockholm; and Travis Chod, Creative Editor, Positive Vibe, Belgium.
The endline is ‘Or enter a show judged by people you’ve actually heard of. Creative Circle’.
The viral film has the same theme and features a bullshit-littered interview at the fictional A.I.A Awards with the appropriately named Cosmo Bellenz, Chief Ideationist at 1000 Watts, Oslo.
TBWA\Paris: Novotel 'It’s a lot better at Novotel'
Brand: Novotel
Title(s): It’s a lot better at Novotel
Agency: TBWA\Paris
Agency website: http://www.tbwa-paris.com/
Creative Director: Jean Francois Goize
Art Director: Celine Laffray
Copywriter: Jean Denis Pallain
Photographer: Jason Hindley (Agent: Anne Marie Gardiner)
3D: Antonie Magnien (Agent: Watch Out)
Art Buy: Julie Champin
Published: November 2014
Harvey and Harmony: Thinkbox 'The Red Brick Road'
Brand: Thinkbox
Title(s): Harvey and Harmony
Agency: The Red Brick Road
Agency website: http://www.theredbrickroad.com/
Creative Director: Matt Davis, Richard Megson
Additional Credits: Business Director: Matt Anderson
TV Producer: Charles Crisp
Production Assistant: Charlotte Whittall
Production Company: Academy
Directors: Us
Executive Producer: Lizie Gower
Producer: Dominic Thomas
Editor: Joe Guest @ Final Cut
Colourist: Aubrey Woodiwiss @ Electric Theatre
Flame Op: Paul Wilmot @ Electric Theatre
Sound Engineer: Parv Thind @ Wave
Published: December 2014
Short Rationale (optional): The world’s most resourceful dog, Harvey, is back in a new Thinkbox ad. This time he is using the power of TV advertising to persuade his owner to let the love of his life, a magnificently coiffured poodle called Harmony, come to live with them.
iris Worldwide: Dominos 'Dodgems'
Brand: Dominos
Title(s): Dodgems
Agency: iris Worldwide
Agency website: http://www.iris-worldwide.com/
Creative Director: Andy Taylor
Senior Art Director: Jonathan McKemey
Senior Copywriter: Stuart Sinclair Nightingale
Additional Credits: Account Director: Venetia Tabor
Account Manager: Charlotte Coombes
Agency Producer: Carol Powell
Production Company: Tomboy Films
Director: Kirk Jones
Producer: Ben Murray
Post Production: Coffee and TV
Media agency: Arena
Published: November 2014
Short Rationale (optional): Domino’s Pizza has introduced a new addition to its repertoire of desserts freshly baked, hot doughnuts, delivered direct to your door. And as part of an on-going mission to deliver moments of Greatness, Domino’s tasked iris with driving awareness of the new addition.
Iris tapped into one thing that the smell and taste of hot doughnuts reminds everyone of; the Fairground. Targeting an audience of Family Feasters, iris has developed a 20” film that features another fairground staple - the dodgems.
Taking over from the iconic Domino’s scooter, delivery drivers are seen taking to the streets, sparks flying in colourful bumper cars as they deliver the hot and tasty treats to doughnut lovers everywhere.
Wieden + Kennedy Amsterdam: Foot Locker 'Above Expectations'
Brand: Foot Locker
Title(s): Above Expectations
Agency: Wieden + Kennedy Amsterdam
Agency website: http://www.wkams.com/
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: David Smith, Alvaro Sotomayor
Art Director: Jordi Luna
Copywriter: Mohammad Diaa
Additional Credits: Contributing Writer: Amir Farhang
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Joe Tongeri
Interactive Producer: Alex Groelleman
Planner: Danny Feeny
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Luke Purdy
Studio Artist: Noa Redero
Project Manager: Janna Harrington
Business Affairs: Kacey Kelly
Film Production: Production Company: Pretty Bird UK
Director: Paul Hunter
Director of Photography: Don Davies
Producer: William Green
Executive Producer: Juliette Larthe, Margo Mars
Editing Company: White House Post
Editor: Sam Gunn
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Randall McDonald
Music: MassiveMusic Amsterdam
Title: Dices Watson
Music Company: MassiveMusic Amsterdam
Post Production: Glassworks Amsterdam
Flame: Urs Furrer
Telecine: Scott Harris
Producer: Oliver Klonhammer, Anya Kruzmetra
Published: December 2014
Short Rationale (optional): To celebrate the arrival of the latest collection in Foot Locker throughout Europe, Jordan proves there’s much more to Blake Griffin than just his dunks.
In a message straight to the naysayers, commentators and skeptics who say that Blake Griffin is “only a dunker”, Jordan’s latest campaign for Foot Locker proves there’s more to this 6’10” Jumpman endorser.
Created in partnership with Wieden+Kennedy Amsterdam, the campaign’s 30-second film shows the multidimensionality of Griffin’s talents and how this high flier’s game has risen to a level above all expectations.
Shot in black and white by renowned director Paul Hunter, the film doesn’t show the expected dunks. Instead the film sees Griffin throw down some iconic moves that define him as more than just a dunker. As that’s the great thing about expectations; you can live up to them, or take flight and rise above them.
Wunderman: Childhood Eye Cancer Trust (CHECT) 'Interactive poster'
Brand: Childhood Eye Cancer Trust (CHECT)
Title(s): Interactive poster
Agency: Wunderman
Agency website: http://www.wunderman.co.uk/
Chief Creative Officer: Matt Batten
Creative Director: Evan Jones
Associate Creative Director: Stefanie Digianvincenzo
Art Director: Evan Jones
Copywriter: Stefanie Digianvincenzo
Designer: Kevin Guild
Photographer: Alexander Kent
Additional Credits: Account Director: Kiran Mudhar
Account Executive: Anna-Maria Teemant
Producer: Chris Farmer
Retouching: Colourworks
Planner: Annie Gass
Junior Planner: Lydia Taylor
Printer: CPMS
Published: December 2014
Short Rationale (optional): Wunderman has created interactive posters for Childhood Eye Cancer Trust (CHECT) to show parents that they can detect the early signs of eye cancer in children and potentially save their lives by simply taking their photo.
A tumour in the eye can reflect back a white pupil in a photograph, so when a child with eye cancer has their photo taken with a smartphone or camera using a flash a white pupil can appear in the child’s eye in the image.
The series of 4 posters, made using innovative reflective ink, show a close up shot of the eye of a real retinoblastoma survivor aged between 2 and 5 years old.
People are invited to take a picture of the poster on their smartphones. The pupil of the child’s eye will appear bright white in the photo, in contrast to the seemingly healthy-looking eye in the poster.
The posters will appear in GP offices, baby clinics and childcare centres to spread awareness of eye cancer to the people who need to hear it most - parents and carers.
AEI Media: The Sound You Need 'The Sound You Need'
Brand: The Sound You Need
Title(s): TV advert
Agency: AEI Media
Agency website: http://aeimedia.co.uk/
Executive Creative Director / Creative Director: Jack Thompson-Roylance
Copywriter: Concept/Pitch and Treatment: AEI Team (Jack Thompson-Roylance, James Cotterill, Matt Bayfield and Farhana Aboo)
Planner: AEI
Media agency: AEI
Producer: Ailsa Vanessa Tapping
Director: Boris Thompson-Roylance
Post Production: Editor: Jack Thompson-Roylance / Colourist: Joseph Bicknell/ Post Production VFX: Matt Bayfield
Music: Soundbed Ben McKnight
Additional Credits: Director: Boris Thompson-Roylance
Producer: Ailsa Vanessa Tapping
Director of Photography: Jack Thompson-Roylance
1st Assistant Camera: Jim Birkett
Gaffer: Joseph Guy
Spark: Chris Broomfield
Grip: Mike Howard
Costume: Anna Lewis
Actress: Kaitana Magno
Published: November 2014
Short Rationale (optional): The goal of this piece is to strike the audience with a visually stunning concept, which stays true to the brands style and aesthetic whilst not distracting the audience from the message of the advert and the information that appears on screen.
The ad is shot in an array of slow frame rates to pull the viewer into a calm, yet surreal state of mind and linger in the viewer’s memory for days to come.
The imagery relates to the feeling the listener gains when engaging with TheSoundYouNeed, so to achieve that we combined two of the brands motifs; the impactful abstract colours of the new album art, and the presence of a beautiful woman within the frame, brought together in this unusual underwater setting.
Publicis London: Circle Sports 'Interactive print campaign'
Brand: Circle Sports
Title(s): Interactive print campaign
Agency: Publicis London
Agency website: http://publicis.co.uk/
Creative Director: Sue Higgs
Art Director: Tamryn Kerr
Copywriter: Sarah Musker
Photographer: Jon Davies
Additional Credits: Account Director: Troy Parsonson
Agency Producer: Sarah Clifford and Violet Stupple
Published: November 2014
Short Rationale (optional): Created by Publicis London, the campaign showcases the range of brands available in Circle Sports stores and the role that the registered charity plays in providing a step towards employment for underprivileged young people.
Publicis has created a series of six full-page ads to run in local press, including the Hackney Gazette and Islington Gazette. The work is based around the idea that Circle Sports sells fashion that helps provide young people with a future.
The first ad features Marlon, one of the young people who went through the Circle Sports programme, wearing garments available in the Circle Sports store.
It feature an interactive element where people can scan a QR code or visit a URL to learn more about Marlon and provides potential employers with a downloadable CV. This gives them the opportunity to invite young people for an interview.
Story: NHS Scotland 'Be health-wise this winter'
NHS Scotland - Dr Owl Be Health-wise This Winter from StoryUK on Vimeo.
Brand: NHS Scotland
Title(s): Be health-wise this winter
Agency: Story UK
Agency website: http://www.storyuk.com/large.html
Art Director: Guy Vickerstaff
Copywriter: Rebecca McFarland
Additional Credits: Production & Post Production: Flaunt
Director: S.T.E.A.K
Group Account Director: Karen Kneale
Senior Account Manager: Kayleigh McCallum
Media Planning and Buying: Carat
Sound: Red Facilities
Published: December 2014
Short Rationale (optional): People across Scotland are being encouraged to ‘Be Health-Wise This Winter’ by NHS Scotland’s new Winter campaign, created by Story UK.
The integrated campaign runs throughout December, featuring the hero character ‘Dr Owl’ – a wise old forest elder who advises people on ways to stay healthy throughout the winter period, typically a busy time when it’s easy for health to drop off the ‘To Do’ list.
Story worked with Flaunt (Glasgow) and Director S.T.E.A.K to create the memorable and charming Dr Owl character, voiced by Bill Paterson
threebrand: Craft Beer Clan of Scotland ' Identity created for new Scottish brewing initiative'
Brand: Craft Beer Clan of Scotland
Title(s): Identity created for new Scottish brewing initiative
Agency: threebrand, Edinburgh, Scotland
Agency website: http://www.threebrand.com
Creative Director: Nick Cadbury
Additional credits: Designer: Ed Bell
Published: 2014
Short rationale (optional): Selected for its wealth of drink and, in particular, Scottish and international beer experience, threebrand was briefed to create a brand name and look that reflects Scotland and the ‘craft’ nature of Scottish craft brewing.
The result was a brand with strong character that encapsulates the rustic and artisan look and feel Scottish craft brewing dictates. Imagery that reinforces the importance of Scottish resources and ingredients were also selected.
Jacob’s Creek/Havas Worldwide Australia: Jacob’s Creek 'Made By'
Brand: Jacob’s Creek
Title(s): Made By
Agency: Jacob’s Creek/Havas Worldwide Australia
Agency website: http://www.havasworldwide.com.au/
Creative Director: Stuart Turner, Seamus Higgins
Additional Credits: Production House: Finch
Director: Nic Finlayson
PR Agency: One Green Bean Australia
Digital Agency: Impero London
Published: November 2014
Short Rationale (optional): Jacob’s Creek’s new global ‘Made By’ brand campaign celebrates the people, places and passions that go into crafting every bottle of Jacob’s Creek wine.
The ‘Made By’ campaign launches globally this month with a 15”, 30” and 60” TVC. Filmed at the home of Jacob’s Creek, the global campaign gets beneath the surface of the brand by featuring real Jacob’s Creek winemakers and growers. The campaign provides a glimpse into the lives of the people who make Jacob’s Creek, the land that inspires and challenges them and the award winning wines they craft.
BrandOpus: Thomas Gray 'Brand Identity'
Brand: Thomas Gray
Title(s): Search for brand identity leads Thomas Gray to BrandOpus
Agency: BrandOpus, London, UK
Agency website: http://www.brandopus.com
Creative Director: Paul Taylor
Published: December 2014
Grey London: Greene King 'King Snare'
Greene King IPA - King Snare from Grey London on Vimeo.
Brand: Greene King
Title(s): King Snare
Agency: Grey London
Agency website: http://www.grey.co.uk
Chief Creative Officer: Nils Leonard
Creative Director/Art Director: Andy Lockley
Copywriter: Nils Leonard
Additional Credits: Agency Producer: Marcus Eley
Assistant Producer: Charlotte Marshall / Flo Clive
Production Company: Somesuch & Co
Director: George Belfield
Producer: Denna Cartamkhoob
DOP: Steve Annis
Music: Steve Noble
Post Production: Framestore & GPS/Hogarth
Post Producer: Andrew Mclintock (Framestore)
Colourist: Simon Bourne (Framestore)
Editor: Matt Newman (Hogarth)
Sound Design: Toby Griffin (GPS)
AFX: Russ Tams (Hogarth)
Published: November 2014
Short Rationale (optional): Greene King has been brewing fine quality ales since 1799, and after more than 200 years, the business of making beer becomes an intuitive craft.
To dramatise this and promote the IPA brand, it has collaborated with legendary improvisational percussionist Steve Noble, AKA King Snare.
Noble is undisputed drumming royalty on the alternative Jazz scene.
In a two-minute film created by Grey London, Noble performs a mesmerizing, unrehearsed freestyle drum solo; every single one of the beats fine-tuned in hundreds of late night jazz clubs over the past 50 years.
Shot by up-and-coming young British Director George Belfield, it was filmed in a single take, without any sheet music and features Noble’s 40-year-old drum kit which has travelled around the world with him.