Brittany Ferries asks 'Discovered anything lately?' in a bid to position itself as the premium ferry and holiday operator
Brittany Ferries is positioning itself as the premium ferry and holiday operator to France and Spain with integrated campaign - 'Discovered anything lately?' - spanning TV, digital and press.
Created by Bray Leino, the campaign builds on last year's which told consumers that 'curiosity can take you anywhere'.
Richard Price, head of marketing at Brittany Ferries, commented: "January remains a key time for planning holidays, especially for families with school age kids, so we want to reach out to this audiences with the aim of getting on their radar for both our key destinations and our travel genre. We believe this campaign does this, whilst the tone and content will help us to stand out from competitors."
The creative itself features warm and recognisable scenarios involving holidaymakers discovering new experiences in a bid to evoke nostalgia and remind potential customers of the things they love about holidays.
Jon Elsom, executive creative director at Bray Leino, said the campaign "builds on our 'any' brand platform in an inspiring and heart-warming way".
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Elsom added: "Our new TV and cinema spot tempts you to discover things about France and yourself, alongside digital and print work that delivers travel bags of emotion underpinned with helpful holiday info.
"The campaign look and feel continues to position Brittany Ferries as the premium ferry and holiday operator. This isn't bums on seats advertising, it's derrieres on chaises longues."
Campaign activity, including TV, cinema, press, online, PPC and web, runs from the end of December through the key holiday booking period at the start of 2015.
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