Exodus holidays recreates Ridley Scott film poster in Guardian ad
Adventure tour operator, Exodus, has taken advantage of Ridley Scott's new biblical movie entitled Exodus and created a replica film poster with staff members playing the lead roles.
The advert, which appears in today’s Guardian newspaper and on Exodus’ social media channels shows staff dressed up as Moses and Rameses accompanied by the tagline ‘Thou shalt not covet thy neighbour’s holiday’.
“It is not often an epic film comes along which carries the name of the longest running biblical book as well as the longest running adventure travel company,” commented Exodus marketing director Jae Hopkins . “So we decided there was a limit on how much we could poke the gift horse in the mouth on this one. We had a long queue of staff and past clients lining up to audition for our own poster.”
Last week Exodus kicked off its largest ad campaign to date in a bid to attract a new audience of adult adventure travel enthusiasts.