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Amazon Prime enlists 10 million new customers during Christmas holiday season

Amazon has revealed that its membership arm, Amazon Prime brought in over 10 million new members during the recent Christmas holiday season.

In a statement, the division of the online retail business which offers members free shipping, streaming and reading services introduced 4K streaming to Prime Instant Video in December and Prime Now, which offers one-hour delivery on thousands of items bought through the company’s mobile app.

Jess Bezos, founder and CEO of Amazon.com, said the company was “excited” to welcome its new members.

“We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015,” he added.

During the holiday season, Amazon revealed it shipped items to 185 countries, while almost 60 per cent of its shoppers did so through mobile devices.

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