HSBC looks to relaunch Advance bank account with campaign highlighting the value of support networks
HSBC has tapped into the aspirations of young consumers in a global campaign designed to relaunch the HSBC Advance bank account.
Created by JWT, the insight behind the campaign is that every success story has a supporting cast and tells the story of one such group – ‘The Pink Ladies’ – and how they make the dreams of a young hairdresser come true.
Launching during Downton Abbey on ITV this evening (Thursday 25 December) the advert will also show in cinemas from Boxing Day.
A through-the-line campaign will support the TV creative with documentary film content created to tell the real stories of ambitions achieved with the help of a support network. The videos will be hosted on a bespoke interactive content hub where users can also create their own ‘thank you’ films to send to those who have helped them along the way.
Local photographers in key HSBC markets worldwide helped shoot the images used within the campaign in a demonstration of the power of support networks.
Content created with:
JWT
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