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William Hill to part ways with marketing boss Krisof Fahy

William Hill’s chief marketing officer Kristof Fahy is leaving the bookmaker after five years.

He is set to depart in April and does not yet have a job to go.

A spokesman said there was no “further information” on his potential replacement.

During his tenure, Fahy steered the company’s charge into the digital space, instilling a greater focus on personalisation and mobile.

He leaves with marketing at a high at William Hill, having masterminded a £130m strategy this year to boost revenues amid greater competition from online bookmakers. The gamble paid off, with increased marketing around the World Cup having a knock on effect in its latest quarter when revenue rose 23 per cent year-on-year.

Fahy joined the business in 2010 from Yahoo! where he was VP of marketing. Prior to that he was brand director for Blackberry.

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