Haven looks to attract the attention of potential holiday-goers with a festive campaign featuring two TV ads.
The ‘Days’ campaign by Souk for Haven Holidays sets out to showcase that despite what the unpredictable British weather brings, there is something for everybody at a Haven seaside retreat.
The ads will launch on Christmas Day to captivate families watching TV together in a bid to attract them to the parks which include activities such as paddleboarding, bike-riding, archery, rock pools, waterparks, zip wires, BBQs, crazy golf, kites and camping.
The ads were edited into a range of 30 second and 10 second versions, set to a cover of Bill Withers 'Lovely day' by Nathan Watson.
Suzanne Hall, head of marketing at Haven Holidays, said: “This is an exciting moment in our brand journey bringing together the whole Haven experience, The Days campaign, led by our new TV and Cinema campaign will be supported across all our other channels”
Souk has worked with Haven since 2006; however, media was handled and bought by Arena Media.