Gordon's is set to launch a minute-long Christmas Eve TV ad campaign featuring new brand mascot ‘Gordon the Boar’.
The gin brand will premiere the ad during ITV1’s airing of Skyfall on the 24 December - hammering home the ‘It’s got to be Gordon’s’ message. The firm, will bring to life for the first time, Gordon the Boar, the hog featuring on the gin's branding since its launch in 1769.
The ad portrays a suave Gordon dancing around a contemporary apartment, in an ad which spearheads a multi-platform campaign. The TVC will be supported by a four-minute YouTube film designed to educate viewers about the heritage of Gordon’s Gin and the history of Gordon the Boar.
Louise McKerrow, marketing director for Gordon’s Western Europe, said: “Gordon’s is the nation’s favourite Gin , and with the TVC and supporting activity we have created, we hope to turn Gordon the Boar into a favourite character and cement Gordon’s place in modern British culture.
“We expect 2015 to be an incredibly exciting year for Gordon’s, with lots more news on the brand to come.”
Furthermore, the mascot can be followed on Twitter at @gordontheboar where he will air his unique thoughts with exclusive content.