Adventure holiday company Exodus has released its largest ad campaign to date as it looks to attract a new audience of adult adventure travel enthusiasts in a £500k investment.
The campaign, created by Souk, aims to harness the idea that today people are prioritising adventure and experiences over material possessions, and calls on consumers to Join the Exodus.
Jae Hopkins, marketing director at Exodus Travels commented on the new drive: “At our heart is our goal to give ordinary people the opportunity to do something amazing on their holidays - just as it was for our founders when they started Exodus 40 years ago. Souk have helped us find a way to show that passion.”
The campaign is now live, running across cinema, press, outdoor and online.