Brian the Robot

Brian the Robot feels the festive fear in TV ad series


By John McCarthy, Opinion Editor

December 23, 2014 | 2 min read’s mascot Brian the Robot will find himself in danger this Christmas as he finds himself attracted to a super-powered magnet in a new TV ad.

The ad, created by Publicis London, will air during the Christmsa episode of Downton Abbey, introducing new brand characters, the Herberts, who save Brian from a sticky end in a junkyard.

As part of a fully integrated campaign bringing social media to the fore, viewers will be invited to interact using the #HelpBRIAN hashtag, which will be displayed on screen. They will also be guided to a special Brian microsite, tell Brian a joke or feed him some data. The mascot will also thank visitors with a personalised message.

Fiona Creedon, head of advertising at, said: “This is an exciting new chapter in the Brian the Robot story. We are delighted to introduce the Herberts, Brian’s team of sidekicks, to the British public. We are looking forward to an eventful year ahead as the Herberts and Brian’s story unfolds.”

The ad, the first of a three part series, will air on 25 December 2014. Brian the Robot

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