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360i names Jeff Anderson as group creative director

Digital agency 360i has named Jeff Anderson group creative director to lead the advertising for accounts including HBO, Toyota, Oscar Mayer and Clinique.

Anderson, who joins from CHI&Partners where he served as executive creative director, will be based in the agency’s New York headquarters. He reports to chief creative officer Pierre Lipton, who joined 360i in November.

Anderson said: “360i’s energy and momentum are palpable. Combine that with Pierre’s creative vision, a relentless curiosity and unequalled capability in the industry, and the decision was easy. It’s an honour to be here and I can’t wait to get started.”

Prior to joining CHI&Partners, Anderson wasat Goodby Silverstein & Partners in San Francisco where he worked on Chevrolet's "Mayan Apocalypse" Super Bowl spot. He has also held positions at Droga5 and TBWA/Chiat/Day New York. where he helped develop the Jewish Council for Educational Research’s Great Schlep with Sarah Silverman.

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