Volkswagen UK has brought some Christmas cheer to its fans with a social campaign thanking the brand’s enthusiasts for their support over the last year.
Created by Tribal Worldwide, London, the 90-second film shows the ‘People’s Choir’ travelling around London in their VW Sharan and spreading goodwill and cheer by serenading office workers and the general public with a host of festive carols.
Silke Anderson, communications manager at Volkswagen UK, commented: “I loved the idea of spreading a little warmth and festive cheer with the People’s Choir from the people’s car brand.”
James Hogwood, creative director at Tribal Worldwide, London, added: “Volkswagen is a brand that’s all about people and making life better for them. So when we’re trying to put seasonal smiles on the faces of our Volkswagen fans, it felt natural to bring those values to the fore.”
The campaign film features across Volkswagen’s Twitter, Facebook and YouTube pages.