Vine Chart: New entries from Nandos, Pepsi and Sainsbury's
Welcome to The Drum's Brand Vine chart, in association with Brands on Vine.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
PepsiCo took the top spot this week thanks to a Vine exhibiting the beverage giant's wide range of soft drinks from Lipton Tea to Pepsi Max, increasing the brand's loop count by 781.5 per cent.
Taking second place was Sainsbury's Magazine with a loop percentage increase of 212.8 per cent.
The supermarket publication brought its total loop count up to 88,302 after posting a clip containing a recipe for hot chocolate topped with frozen whipped cream stars.
And Nandos shot straight into number three with a video of one of the restaurant chain's servers miming 'Let it Go' from Disney's Frozen, as part of the #NandosChristmas campaign.
Rimmel London, Manchester United FC and Doritos also made it into the chart this week.