Sharps launches £1.75m January sale campaign with The Market Creative
Bespoke wardrobe and home office specialists Sharps is to launch its biggest ever January sale campaign, as developed by The Market Creative.
Representing Sharps’ largest media spend to date, the £1.75m campaign launches on 23 December with 30 and 10-second ads on satellite and terrestrial channels. The campaign includes a primetime spot on Downton Abbey on Christmas Day – ITV’s top programme across the festive period with nearly nine million viewers - the biggest investment Sharps has ever made on one spot.
The new collaboration follows the success of the ‘Created with You’ ad, which first appeared on TV in September and increased appointments by 13% year-on-year.
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Tim Moore, marketing director at Sharps, said: “We’re in really good shape to move into 2015. Research has given us some great cues that The Market Creative brought to life through the TV ad. Success means that we can now take ‘Created with You’ through our whole campaign and we’re so confident in this approach that we have made the largest media investment in our history.”
Adam Tregaskis, head of retail at The Market Creative, said: “The development of ‘Created with You’ was about carving out a new approach that would resonate strongly with customers to generate higher return on investment. Since September, the TV ad achieved more sales opportunities with the same autumn media spend as last year, so we’re in a strong position to roll out the new strategy at what is the most important time of the year for Sharps.”
The strategy will be rolled-out across all channels including national and local press ads, brochure, website and sales literature.