Santander crams Jenson Button into an ATM machine to spread Christmas joy in 'Secret Santander' campaign

Santander has launched its secret Santa campaign which saw Formula One talent Jenson Button distribute gifts to customers from his hiding place inside a rigged ATM.

The film, created by WCRS, saw the racer hide inside a fake machine to gift customers with cash prizes of £100, as he paired with the bank for a second year to spread Christmas joy.

Upon its activation, The ATM urged customers to press the on-screen ‘Jenson Button’ to receive the gift. The content added to the wider Santander secret Santa campaign which ran with the hashtag #SecretSantander.

Billy Faithfull, executive creative director of WCRS, said: “The two best things about Jenson Button himself, aside from being a unique talent and a national icon, is that he's genuinely a decent bloke who likes to have a laugh, so he jumped, or rather crouched at the chance to get involved with a light hearted bit of fun with Santander's customers.

“The second is his name, what an absolute gift. It wasn't easy though, a military-style operation, a master mind sting that pulled off some well-deserved ‘Thank Yous’ to unsuspecting customers adding a comedic edge to Santander's Secret Santa campaign."

The video was shot one Wednesday at the bank’s Windsor branch.

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