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M&Co hands Carat Scotland £1.5m media planning and buying account

Scottish based fashion retailer M&Co has handed Carat Scotland a £1.5m media planning and buying account to help boost footfall to its stores and traffic to its e-commerce site.

Carat Scotland has been briefed with shaping an insight strategy and media buying plan that will also see it negotiate partnerships with key broadcast and print media outlets.The move aims to bolster brand engagement with current customers and extend its appeal to new audiences.

Gerard Gavan, marketing controller at M&Co, said: “We’re really excited about working with a company that understands how to capture our audience in innovative ways. Carat Scotland has gone above and beyond to ensure we retrieve in-depth insight to enable us to strengthen our relationship with our existing and new customers. It’s important to our company to work with people who share our passion for the brand and has the skills to enable us to grow as a business.”

Carat Scotland beat incumbent TCS media following a competitive pitch.

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