Lindeman's shuns stereotypical Christmas imagery for quality cues in limited edition festive packaging
Wine brand Lindeman’s has unveiled limited edition festive packaging for its Nordic 3L boxed wine created by bluemarlin.
Tasked with creating a powerful design to achieve stand out on shelf bluemarlin chose to emphasise Lindeman’s premium quality cues rather than relying on stereotypical festive imagery.
Culturally relevant to the snow covered landscapes, sub-zero temperatures and warming fires of a Nordic Christmas, bluemarlin’s design presents a winter scene through the window of a large wine glass.
A warm fire features on the Shiraz Cabernet pack, with a glowing sunset included on the packaging for the Chardonnay variant.
Both wines will be available throughout the festive season in Sweden, Norway and Finland.
Bluemarlin has created Lindeman's festive packaging
Lindeman's festive packaging 1
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Lindeman's festive packaging 2
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Lindeman's festive packaging 3
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