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My-Wardrobe.com sells digital assets to Net-a-Porter

My-Wardrobe has ceased trading eight years after launching, with Net-a-Porter acquiring digital assets, including the brand’s URL, in the process.

The luxury and ready-to-wear e-commerce site now redirects to Net-a-Porter, The Outnet and Mr Porter.

In a statement, a spokesperson from the Net-a-Porter Group said: "The Net-a-Porter Group confirms that it has acquired some the Company's assets, including its URL, which will help direct returning My-Wardrobe.com customers to The Net-a-Porter group.

“[It] has not acquired My-Wardrobe.com or any of its liabilities."

Its founder, Sarah Curran, left the business in 2013. Shortly after she joined Shop Direct to spearhead its luxury strategy and recently launched VeryExclusive.com.

Curran’s husband, and co-founder, continued to run the business after her departure until April this year when financial backer Steven Tucker stepped in to handle the day to day running.

Tucker launched a bricks and mortar store for My-Wardrobe earlier this year, hailing it a “positive start” for the brand.

However, it is not currently known what will now happened to the retail outlet.

In August last year, My-Wardrobe appointed Steak to handle its digital marketing activity.

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