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By Ishbel Macleod, PR and social media consultant

December 18, 2014 | 1 min read

TripAdvisor has called upon the public to “plan, compare and book” their perfect trip in its latest ad campaign.

Extending its ‘Don’t just visit’ campaign, TripAdvisor has created TV ads for the UK and Brazil for the first time, with the ads having already aired in the US, Australia and France.

The ads look to communicate the benefits of using TripAdvisor to plan a better trip and what can go wrong when the site is not used.

“Our initial ‘Don’t Just Visit’ TV ads set the foundation that, with the help of millions of reviews, the TripAdvisor version of any trip is always better,” said Barbara Messing, chief marketing officer of TripAdvisor.

“The new ads expand our messaging to showcase TripAdvisor as a one-stop, comprehensive planning, shopping and booking site.”

Ads focus on TripAdvisor’s price comparison search.


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