The Daily Mail’s advertising branch will be restructured to better serve brands and advertisers with the sales teams merging under group advertising director, Rosemary Gorman’s command.
The merger will be launched in 2015 and will be supplemented by the establishment of a new travel category vertical team which will bring together all aspects of the Mail’s extensive travel offering for advertisers.
The travel team will focus on display and classified advertising sales, but will also be responsible for editorial liaison and e-commerce. The Mail is looking for a head of travel to lead the team although Andrew Say, former sales director of Mail Classified, will take up the mantle in the interim.
Rounding off the restructure, new roles were announced within the agency trading team.
Rosemary Gorman, advertising director of Mail Advertising, said: “This is an enormously exciting time for everyone in our team here at Mail Advertising. These changes, together with new hirings across the agency planning and travel teams, will allow us to build on our past successes and facilitate closer and more effective partnerships, as well as providing a one-stop shop for the travel industry.
“At its core, we will be able to offer a personal and bespoke service in response to every brief, and will be able to ensure that insight is embedded into our planning process to drive ever more effective campaigns which perfectly address our clients’ communications objectives.”
In September, the Mail announced that its digital advertising revenue growth offset the decline in print advertising.