A baby in an exoskeleton suit is the star of this ad: watch as he dodges bath-time and reverse-parks himself into bed.
He even has a sidekick – a cute beagle pup.
But really, the baby is you and the exoskeleton is your car. Obviously.
Client: Hyundai Motor Company
Agency: Innocean Worldwide and The Viral Factory
Account team: Sungjae Kim – Division 1, Campaign Team 5
Production Company: TVF
Director: Ed Robinson and Jake Lunt
Producer: Veronica Saez
Editor: Ed Line at Final Cut
VFX: Jellyfish and Once Were Farmers
SFX: Final Cut