The Drum Awards Festival - Social Purpose

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By The Drum Team | Editorial

December 18, 2014 | 1 min read

A baby in an exoskeleton suit is the star of this ad: watch as he dodges bath-time and reverse-parks himself into bed.

He even has a sidekick – a cute beagle pup.

But really, the baby is you and the exoskeleton is your car. Obviously.

Client: Hyundai Motor Company

Agency: Innocean Worldwide and The Viral Factory

Creatives: TVF

Account team: Sungjae Kim – Division 1, Campaign Team 5

Production Company: TVF

Director: Ed Robinson and Jake Lunt

Producer: Veronica Saez

Editor: Ed Line at Final Cut

VFX: Jellyfish and Once Were Farmers

SFX: Final Cut

Hyundai Ad of the Day Innocean Worldwide

Content created with:

Innocean Worldwide UK

We are Innocean UK. A friendly, integrated creative agency making waves (of tidal proportions) for clients by challenging and disrupting the categories they operate in. As part of a global network made up of 23 offices in 17 countries, we’re a melting pot of cultures, passions, and experiences, that come together to produce award winning work for clients. A stone’s throw away from the bright lights of Piccadilly Circus, come and say hello.

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The Viral Factory

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