Ad of the Day: Hyundai – ‘ExoBaby’
A baby in an exoskeleton suit is the star of this ad: watch as he dodges bath-time and reverse-parks himself into bed.
He even has a sidekick – a cute beagle pup.
But really, the baby is you and the exoskeleton is your car. Obviously.
Client: Hyundai Motor Company
Agency: Innocean Worldwide and The Viral Factory
Creatives: TVF
Account team: Sungjae Kim – Division 1, Campaign Team 5
Production Company: TVF
Director: Ed Robinson and Jake Lunt
Producer: Veronica Saez
Editor: Ed Line at Final Cut
VFX: Jellyfish and Once Were Farmers
SFX: Final Cut
Content created with:
Innocean Worldwide UK
We are Innocean UK. A friendly, integrated creative agency making waves (of tidal proportions) for clients by challenging and disrupting the categories they operate in. As part of a global network made up of 23 offices in 17 countries, we’re a melting pot of cultures, passions, and experiences, that come together to produce award winning work for clients. A stone’s throw away from the bright lights of Piccadilly Circus, come and say hello.
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