Ad of the Day: Hyundai – ‘ExoBaby’

A baby in an exoskeleton suit is the star of this ad: watch as he dodges bath-time and reverse-parks himself into bed.

He even has a sidekick – a cute beagle pup.

But really, the baby is you and the exoskeleton is your car. Obviously.

Client: Hyundai Motor Company

Agency: Innocean Worldwide and The Viral Factory

Creatives: TVF

Account team: Sungjae Kim – Division 1, Campaign Team 5

Production Company: TVF

Director: Ed Robinson and Jake Lunt

Producer: Veronica Saez

Editor: Ed Line at Final Cut

VFX: Jellyfish and Once Were Farmers

SFX: Final Cut

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