Unilever has appointed KBS Toronto as agency of record for Unilever’s Magnum Ice Cream and social agency for Unilever Refreshments – including Magnum, Fruttare, Lipton, Red Rose, Klondike and Popsicle.
Appointed following a review process, the Canadian agency has been briefed to differentiate each refreshment brand across social channels, creating relevant and engaging posts for each.
For Magnum, KBS Toronto will be expected to develop inventive creative and increase appeal of the ice-cream product.
It was also be involved in the development and execution of a multi-year integrated activation platform.
The first brand campaign for Magnum by KBS will launch in spring 2015.