Transport for London (TfL) has launched a tender worth an estimated £30m over eight years for its roadside advertising estate.
The contract grants a licence to one or more companies to manage approximately 200 advertising panels on TfL’s 580km road network.
Graeme Craig, director of commercial development at TfL, said: “The contract presents a fantastic opportunity for advertising companies to join us in enhancing London’s out of home landscape, and we are seeking a partner to support our vision to transform our advertising estate, through modernising existing sites, increasing digital advertising and introducing a small number of new high value sites."
TfL’s transport network, including its roadside advertising estate, is responsible for 21 per cent of UK out of home advertising.
The organisation’s bus shelter advertising contract is also currently being tendered.