Snapchat’s chief executive Evan Spiegel was in discussions with Sony to use the app to promote musicians in June.
Emails, sent by Dennis Kooker, president of global digital business at Sony Music Entertainment, after a half an hour meeting with Spiegel revealed that the Snapchat head was interested in launching a record label whose members would be promoted through the app to its dominantly teen userbase.
In correspondence sent to Sony Entertainment chief executive Michael Lynton, who is also a Snapchat board member, Kooker said: “[Spiegel] thinks every music service in the market is shit and he wants to be a curator. He doesn't want to build a music service but he would like to have a record label so he could focus on the artists that he wants to use [Snapchat] to promote.
“He later backed off a bit from being a record label to maybe testing the concept first.”
Kooker concluded: “I am going to go back to my team with some of these concepts and see if we can get creative in how we could get something to work here that is in the direction of Evan's vision and get him more exposed to what we can bring to Snapchat.”
The app dipped its feet into the music business in July when it was used to exclusively reveal the nominees for the MTV Video Music Awards.