Unilever brand Pot Noodle has moved its £3.5m creative account to Lucky Generals following a competitive pitch.
Mother London was the incumbent on the account. However, the brand’s most recent TV campaign, ‘Peel the Top off a Hottie’, was banned by the ASA for being “crass and degrading” and likely to cause offence.
It is understood that Pot Noodle is now looking to re-connect with a new generation of 16-24 year olds.
"Lucky Generals presented a big idea, which is true to the brand's DNA but radically updates it for today's generation. We are all very excited by its potential,” said Monique Rossie, marketing manager.
Pot Noodle is Unilever's 11th biggest brand in the UK.