Johnsonville Sausages has hired Droga5 following a competitive pitch against Crispin Porter + Bogusky, Fallon and incumbent agency Cramer-Krasselt.
The seven-week review was managed by Avidan Strategies. The brand’s vice-president Fabian Pereira said Droga5 was chosen based on its track record of developing transformational creative work for brands.
“Going through this process helps ensure we have the best thinking, resources and creativity to help Johnsonville continue to grow faster than the market. Johnsonville has been successful in its creative relationship with C-K over the last six years, and we appreciate the good work they’ve done in building awareness and engagement for our brand nationwide,” he said.
“All the finalists demonstrated strong strategic acumen and robust creative solutions. They were also in sync with our unique culture. At the end, we felt that Droga5 was the best fit.”
The agency will handle strategy, creative, digital/social marketing and branded infotainment.
Johnsonville estimates its new creative will first appear later in Q1, as Johnsonville enters its 70th year in business.