Infographic: How do cross-device Christmas shoppers spend their time?
Those who shop across multiple devices at Christmas are most likely to be female, with an iPhone, research by Drawbridge has found.
The research provides insight into what cross-device Christmas shoppers look like demographically, from how much they earn to what sectors they are likely to spend their time focused on.
For both males and females, gaming, entertainment and utilities ranked highly, but women spend more time on gaming and social sites and apps, compared to men who focus on sports scores and dating apps.
