Beagle Street Creative Drum News

Beagle Street recruits leading illustrators to turn life insurance policies into art as part of its 'Never Lost Guarantee'


By Gillian West | Social media manager

December 17, 2014 | 2 min read

Online life insurance company Beagle Street has commissioned some of the UK’s leading illustrators to produce a series of artworks designed to keep people from losing their policy details.

The limited edition ‘Enjoy Life’ prints by Rose Blake, daughter of pop artist Sir Peter Blake, Supermundane and RUDE feature on the back of policies being issued to new customers, meaning the prints can be hung on the wall or given to a loved one to hang on theirs so they can easily find the policy when needed.

Rose Blake

Rose Blake has created a print for Beagle Street's 'Enjoy Life' campaign

The prints form part of Beagle Street’s ‘Never Lost Guarantee’ which follows research that the average British adult misplaces over 66,000 items in a lifetime with 27 per cent of those surveyed admitting to having ‘no idea’ where important documents were.

Artist RUDE has created one of three prints

Artist RUDE has created one of three prints

“Losing a phone and keys are everyday occurrences and we waste an awful lot of time looking searching for them, but people simply cannot afford to lose a document like a life insurance policy. There are millions of pounds worth of unclaimed payouts in the UK and we want to make sure our customers and their loved ones never miss out on money owed to them,” explained Matthew Gledhill, managing director of Beagle Street.


A print by Supermundane is available as part of the promotion

“By turning our policies into works of art to hang on a wall, we’re making it really easy for people to find their life insurance policy if needed.”

Employment contracts, mortgage and rental agreements and life insurance policies were found to be the most commonly lost pieces of paperwork according to Beagle Street. With mobile phones or smartphones, stationary, paperwork, house keys and glasses the items most likely to be lost.

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