American Apparel has permanently cut ties with its disgraced founder and former chief executive (CEO) Dov Charney, and brought in its first female boss Paula Schneider to bring “stability and leadership” as the brand undergoes a transition.
Schneider has previously held senior roles at a number of a number of retail and apparel companies, including Warnaco, Gores Group, BCBG Max Azria, and Laundry by Shelli Segal.
Scott Brubaker, who has been serving as interim CEO, will continue in the post until Schneider joins the company on 5 January, after which he will remain as a consultant to ensure the transition works effectively.
"This company needs a permanent CEO who can bring stability and strong leadership in this time of transition, and we believe Ms. Schneider fits the bill perfectly," said David Danziger, co-chairman of the board. "We remain grateful to Scott Brubaker for his hard work and invaluable insights towards improving our operations."
While under suspension Charney had been serving as a consultant to American Apparell, a relationship which has now been terminated.
The retailer has been subject to a number of advertising bans by the Advertising Standards Authority for its overtly sexual images.