Tesla Motors, Google and Amazon the most vibrant brands in the US, finds Added Value
Tesla Motors is the most vibrant brand in the US, research by Added Value of 7,500 respondents has found.
The Cultural Traction 2014 report looks to find the most vibrant brands, deemed as those with the most visionary, inspiring, bold and exciting (VIBE) attributes.
Tesla Motors overtook last year’s winner, Google, for the top spot, while Amazon came in third.
Apple, Samsung, Microsoft, Etsy, Nike, Ford and Coca-Cola all made this year’s top 10, the research by WPP-owned global strategic marketing and insights consultancy Added Value found.
Maggie Taylor, chief executive of Added Value North America, said: “Culture is constantly evolving. We use Cultural Insight to uncover what is emerging for our clients, and track their cultural health, to better enable them to anticipate and make the most appropriate next steps.
“We’re in an age where people seek a multiplicity of brand experiences, super-personalised connectivity, and deeper, more meaningful interactions with the world around them – including the brands they affiliate with. Tesla, Google, and Amazon stand apart from the pack as those best leveraging, even driving, these shifts in culture.”
American Airlines came bottom of the list, with Sprint, T-Mobile, Corona and Heineken also ranking in the bottom five.