By Ishbel Macleod | PR and social media consultant

We Are Social


Lenovo article

December 16, 2014 | 2 min read

Lenovo is looking to exploit the selfie craze with social campaign #Holiday360, asking fans to take a ‘360° selfie video’, and then share it with the rest of the world.

Created by We Are Social, the campaign looks to capture the holiday buzz in towns and cities.

Lenovo will then curate the global community’s uploads into one complete video to create a global 360° selfie.

Rod Strother, director at Lenovo said: “This campaign is globally accessible, taps into current online behaviours and fits perfectly with Lenovo’s brand identity. We’ve found that our community enjoy sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement.”

Fans are asked to upload their video to Facebook, Twitter or Instagram, using hashtag #Holiday360 and @Lenovo, as well as their name, country and city.

Sharim Gubbels, creative director at We Are Social, added: “Selfies have kept evolving over the years, and in this case we wanted to shift the focus to the festive surroundings as much as the people themselves. It’s fascinating to see how different countries and cultures celebrate the holiday season; Lenovo will help its community create a truly social, global celebration.”

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This comes as Twitter’s end of year report found that the term ‘selfie’ received 92 million mentions among its 284 million active users in 2014.

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