Kia SapientNitro Europe

Kia Motors names SapientNitro as lead agency for Europe


By Ishbel Macleod | PR and social media consultant

December 16, 2014 | 2 min read

Kia Motors has appointed SapientNitro to handle its digital platforms across Europe.


Appointed following a pitch process against two other agencies, SapientNitro will now look to evolve Kia’s internet portal across Europe, in a process that will include concept development, user experience and design to implementation and support.

Christiane Frisch, digital marketing manager for Kia Motors Europe, said: “SapientNitro impressed us with their superb creativity and their technology expertise. Other major benefits are the agency’s global presence and its strengths on the execution side. We are confident we have chosen the right partner to engage with our target groups through all relevant channels, and to expand our market share across Europe.”

SapientNitro has also been tasked to oversee the portals in each of Kia Motors’ 20 markets in Europe, with the aim to increase engagement.

However, the first work expected from SapientNitro for the brand will be new product pages for Kia’s Rio, Sorento and Venga auto models.

Kia SapientNitro Europe

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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