12 brand partners including Diageo, Unilever, BBC Worldwide and Camelot will work with the third year of Collider and its Class of 2015 tech start ups.
The marketing and advertising accelerator will pair advertising agencies such as Havas Media, Ogilvy & Mather, Unruly and Engine Group, Exterion Media, media companies such as BBC Worldwide, Bauer Media, Reevoo and Haymarket, as well as brands Unilever, Diageo and Camelot with tech marketing start ups in the UK through the year long programme.
Last year's class saw five tech start ups chosen to work with Unilever alone, explained Marc Mathieu, senior Vice President of Unilever, who said that he was "very proud" to be a founding partner of Collider.
"It has enabled us to gain deep exposure to new technologies and pilot those technologies with our brands," he added."Collider continues to accelerate very high quality startups with a strong relevance to our brands. Five Collider companies are currently piloting their technology with Unilever and we are looking forward to seeing what 2015 brings.”
Rose Lewis, co-founder of Collider added that the partners played "a pivotal role" in the programme.
"Without their dedication and enthusiasm, our startups would not have access to such constructive and critical customer feedback as early on. This leads to a faster market launch of a product responding to brands’ actual needs."
The programme also revealed that last year's alumni signed 23 deals with partner brands and claimed that they had a 1.9 times increase in valuation after seven months.